Open Access Institutional Repository at Robert Gordon University

    The role of image in the promotion of a region as a visitor destination.

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    This research examines the role of image in the promotion of a geographical region as a visitor destination. The inter-relationship between tourism and image was focused upon from both the potential visitor's perspective and the viewpoint of the promoter. Using the Grampian region in the North East of Scotland as a case study, visitors and non-visitors to the area were surveyed to ascertain their image of Grampian, how that image was formed and the perceived role of image in destination selection. Although the importance of non-visitors to a destination has previously been recognised, an appropriate methodology has not been developed by other researchers. The significance of image to the promoters of a destination was examined through interviews with members of the industry, analysis of brochures and of policy documents. This revealed a significant lack of co-ordination throughout the industry which hindered effective image promotion. The empirical research was considered against a number of theoretical perspectives, which have been developed to assess tourist motivations and destination selection, but which have previously provided little or no weighting to the role of image. A conceptual framework for the decision-making process of destination selection was developed through the case study. The research suggests that the possession of a clear image is the most significant factor in destination selection due to its inseparable link with other factors, such as past experience of a potential destination and experiences of other destinations. By identifying the significance of experience on image formation, the importance of image promotion is also highlighted. However, there is a lack of significance attached to image in the promotion of a destination, mainly due to problems associated with effectiveness measurement. The research also highlights the problems of developing a promotional image for geographically and economically diverse regions and raises questions regarding the unit areas presently used in the promotion of Scotland

    Narrating the "social": the evolving stories of Pakistan's social entrepreneurs.

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    Social enterprises are often characterised by the vision and drive of an individual founder. We challenge this by taking inspiration from Alistair R. Anderson's arguments that social entrepreneurship is better understood as enacted within a social context. We move beyond linear conceptualisations to consider a more nuanced, contextually informed picture, where understandings of what it is to be 'social' in one's entrepreneuring are created at the interaction of the individual and their situation. A narrative approach is used to analyse 25 life stories used by social entrepreneurs in the Khyber-Pakhtunkhwa region of Pakistan, an area of social transition. We access how these entrepreneurs give meaning to the 'social' aspects of what they do. Our findings present a multi-faceted character, defined by their responses to changing social contexts. This is manifest in entrepreneurial practice, where we have a vacillation between acts of social rebellion and an enterprising organisation of benevolence, evolving in a social context which changes with and, in part, because of our social entrepreneurs. We move beyond definitional characteristics and closer to a theory of practice, by considering how social entrepreneurs interact with changing social demands and adapt their activities accordingly

    Pumpkin seeds as an eco-friendly corrosion inhibitor for 7075-T6 alloy in 3.5% NaCl solution: electrochemical, surface and computational studies.

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    For the aeronautics industry, constraints of mechanical strength are paramount. Aluminum and its alloys are widely used for various household and industrial applications. Among the various established and identified aluminum alloys, 7075 alloy, which is an aluminum-zinc, acquires the best mechanical strength. However, this is sensitive to certain localized corrosion phenomena such as pitting corrosion. Pumpkin seeds (PS) were evaluated as a corrosion inhibitor for aluminum alloy 7075-T6 in 3.5% NaCl solution using electrochemical, surface and theoretical studies. PS showed highest inhibition efficiency of 95% at its 1g/L concentration (298K). Furthermore, the Pumpkin seeds (PS) acted as a cathodic inhibitor. Adsorption of Pumpkin seeds (PS) on Aluminum alloy surface corresponds to the Langmuir adsorption isotherm. Surface studies carried out using scanning electron microscope (SEM), atomic force microscope (AFM) and X-ray Diffraction (XRD) provide good supports to the polarization and EIS studies. Surface studies also validate that PS becomes effective by adsorbing on the metallic surface. Using DFT investigation, it was derived that effectiveness of the major phytochemical followed the sequence: 9,12-Octadecadienoic acid (Z, Z)-> linoleic acid > palmitic acid

    Pharmacy students’ experience of a novel government-funded experiential learning initiative: a mixed-method study (ACTp Study).

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    Background: In 2018, the Scottish Government made the Pharmacy Additional Cost of Teaching (ACTp) funding available to support the development of Experiential Learning (EL) in undergraduate pharmacy education. To inform the further expansion of EL in the pharmacy degree evaluation of new EL sites was required. Aim and method: A mixed-methods study was undertaken to determine students' perceptions of four new areas included in an EL pilot: primary care, out-of-hours, specialist sites, and remote and rural. Results: There were 43 survey respondents (response rate 72%). Majority agreed the pilot had developed their clinical (n=28, 74%) and communication skills (n=31, 82%), and prepared them for future practice (n=30, 79%). One third felt the EL did not permit them to interact with patients. Focus group and interview participants were positive about their experience and the opportunity to experience new pharmacy roles in non-traditional settings. Many highlighted the lack of hands-on experience and facilitator feedback. Facilitator training and quality assurance of sites are warranted. Conclusions: Future work should focus on assessment of and feedback for students, and interprofessional opportunities within EL

    Guidelines for integrating personas into software engineering tools.

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    Personas have attracted the interest of many in the usability and software engineering communities. To date, however, there has been little work illustrating how personas can be integrated into software tools to support these engineering activities. This paper presents four guidelines that software engineering tools should incorporate to support the design and evolution of personas. These guidelines are grounded in our experiences modifying the open-source CAIRIS Requirements Management tool to support design and development activities for the EU FP7 webinos project

    Comparison of UV-A photolytic and UV/TiO2 photocatalytic effects on Microcystis aeruginosa PCC7813 and four microcystin analogues: a pilot scale study. [Dataset]

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    Cyanobacterial blooms in freshwater reservoirs represent a threat to human and animal health because of the potential release of a wide variety of harmful metabolites, known collectively as cyanotoxins. Microcystins (MCs) are one of the most commonly reported cyanotoxins with over 247 analogues to date. Conventional water treatment (i.e., coagulation, flocculation, sedimentation or flotation and filtration) is used worldwide for treatment of water contaminated with cyanobateria, however, these processes can promote cell rupture and consequently cyanotoxin release into the environment. In order to mitigate the effect of dissolved cyanobacterial toxins entering water treatment plants, advanced oxidation processes (AOPs) such as photocatalysis and photolysis can be used for the control of cyanobacterial cells and toxic metabolites within reservoirs. To date, the high cost of supplying UV irradiation has prevented the widespread application of UV photolysis and titanium dioxide based photocatalysis in removing undesirable organics in the water treatment sector. To overcome this problem, the use of UV-LEDs (365 nm) for photolysis and heterogeneous photocatalysis applying TiO2 coated glass beads under UV-LED illumination (365 nm) in a pilot scale reactor for the elimination of Microcystis aeruginosa PCC7813 and four microcystin analogues (MC-LR, -LY, -LW, -LF) with a view to deployment in drinking water reservoirs was investigated. . UV-A (365 nm) photolysis was shown to be more effective than the UV/TiO2 photocatalytic system for the removal of Microcystis aeruginosa cells and microcystins. The file accompanying this output contains supplementary tables and figures

    An introduction to interval-based constraint processing.

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    Constraint programming is often associated with solving problems over finite domains. Many applications in engineering, CAD and design, however, require solving problems over continuous (real-valued) domains. While simple constraint solvers can solve linear constraints with the inaccuracy of floating-point arithmetic, methods based on interval arithmetic allow exact (interval) solutions over a much wider range of problems. Applications of interval-based programming extend the range of solvable problems from non-linear polynomials up to those involving ordinary differential equations. In this text, we give an introduction to current approaches, methods and implementations of interval-based constraint programming and solving. Special care is taken to provide a uniform and consistent notation, since the literature in this field employs many seemingly different, but yet conceptually related, notations and terminology

    The European Union and other international institutions.

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    Essential Public Affairs for Journalists is the definitive handbook for journalism students and practising journalists. It guides readers through the constitutional framework and the governing institutions of the United Kingdom before considering the electoral system and the principal political parties. A number of key topics are discussed in turn including the National Health Service, education, utilities and industry, and social security. The author examines both how these services operate and how they can generate a wealth of reports for the student and professional journalist alike. The file for this record represents only a sample chapter from the whole work, which is available for purchase from the publisher

    The cost of kindness: voluntary workers and intern's rights under employment law.

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    This article involves analysis of the employment rights of voluntary workers in the United Kingdom or more appropriately, their absence of rights. To emphasize the nature and extent of the problem for volunteers, a review of voluntary working in Scotland will be undertaken. Also, a critical evaluation of the approach taken by the UK Government and the judiciary to protect this diverse group of workers will be undertaken. Comparison with the legal position of volunteers in the other member States of the European Union will also be made. Consideration of the legal position of interns will also be undertaken with a comparison of the law in the UK and the US. Finally, recommendations will be made for formalizing/changing the classification of voluntary workers and improving the legal protection for certain categories of voluntary workers, including interns

    Pre-hospital ECG e-transmission for patients with suspected myocardial infarcation in the Highlands of Scotland.

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    Patients with ST elevation myocardial infarction (STEMI) require prompt treatment, best done by primary percutaneous coronary intervention (PPCI). However, for patients unable to receive PPCI, immediate pre-hospital thrombolysis (PHT) is the best alternative. Evidence indicates that diagnostic and management support for staff increases the use of PHT. This study aimed to describe the patient demographics and management of patients, to determine any potential inter-area differences in referral rates to the ECG e-transmission service and to explore the views and experiences of key staff involved in ECG e-transmission within NHS Highland. Data from 2,025 patient episodes of ECG e-transmission identified a statistically significant geographical variation in ECG e-transmission and PHT delivery. Scottish Ambulance Service (SAS) staff were more likely than GPs to deliver PHT overall, however, GPs were more likely to deliver in remote areas. Interviews with six Cardiac Care Unit (CCU) nurses and six SAS staff highlighted their positive views of ECG e-transmission, citing perceived benefits to patients and interprofessional relationships. Poor access to network signal was noted to be a barrier to engaging in the system. This study has demonstrated that a specialist triage service based on e-transmission of ECGs in patients with suspected STEMI can be implemented in a diverse geographical setting. Work is needed to ensure equity of the service for all patients
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